Marketing & Operations

Marketing & Operations

A motivated individual with a creative eye for details

Hey there!

I’m an undergraduate in the National University of Singapore, majoring in Communications & New Media. Outside of school, I'm a freelance photojournalist & used to run a small photo booth business as well.

I believe in Kaizen. I believe in the continuous improvements throughout all aspects of life and thus coupled with the engineering skillsets that I have picked up, I am consistently trying to find ways to “eliminate waste” to increase productivity in my daily life.

Despite having started out a small business and failed (never a failure, always a learning experience), I am determined to be better than I was the day before.

As I embark on this learning journey in New York, not only do I wish to be able to further hone my entrepreneurial, marketing as well as operations skills. I’d also like to broaden my perspectives and make connections that would last a lifetime.

I am a motivated & driven individual with a tenacious attitude. Having hustled since I was 16, I thrive in fast-paced environments and will produce quality work even under pressure.

As a man of few words, I’ll let the visuals do the talking.


Click to see my journey with Reuters.

Click to see my journey with Reuters.

Thomson reuters

Multimedia Journalist, 05/2017 - Present

  • Conceptualise, plan & produce multimedia (photos, videos & text) content for commercial and editorial clients.

  • Manage the Sport Singapore editorial content for their MyActiveSG page.

  • Manage and Plan the schedule and photo positions for a team of 4 photographers & writer during the Asian Para Games 2018.

Key Takeaways
Being part of a wire agency demands the highest of quality in the work I produce – working independently to produce the best images captured as well as working in a team to produce relevant yet artistically pleasing content for our clients. Apart from delivering the best, I’ve learnt to work fast and adapt to changes as well. During the Asian Games 2018, photographs captured were wirelessly transmitted to our team in Singapore to be processed and sent to clients within minutes of the event.

As things do not always go as planned, we need to always be on our feet to come out with a quick solution to the problem we face. Apart from being on the job itself, managing client’s expectations was also something I’ve picked up during my stint with Reuters.

Click to see some of the works did for The Print Queen

Click to see some of the works did for The Print Queen


The print queen

Singapore’s Premium Instant Photo Print Company – Providing clients with a unique touch to their photo booth experience.

Co-founder, 08/2014 - 12/2016

  • Negotiated term contracts for partnership agreements with Ektory, an independent art studio

  • Conceptualise a system to automate the process of operations on the ground to increase productivity by 200%

  • Conduct market research to provide a Unique Selling Point to potential clients

  • Breakeven in 1 month

  • Exhibited at the annual Her World Brides exhibition in 2015

Clients: ST Engineering, Singapore Polytechnic, Temasek Polytechnic, Keppel FEL and more

Key Takeaways

Starting my own business at the age of 18 was a bold and daring move. During my journey with The Print Queen, I’ve learnt that apart from having good customer relationship management, being in good ties with other vendors do help significantly as well. Most of the jobs that I was getting were from other vendors who introduced me to their clients to provide my photo booth service.

Running marketing campaigns such as promos and giveaways at the early stages of the business to create more awareness of the brand.


Freelance photography

Editorial and commercial photographer who specialise in documentary & sports

01/2012 - Present

  • Bagged the Singapore Youth Photographer Award 2018

  • Achieved a merit award during the Canon Youth Photographer Program 2012.

Clients: Lagardère, Deloitte, Edelman, Asian Geographic, Lamborghini Singapore, National University of Singapore and many more

Click to see some of the works I did for various clients.

Click to see some of the works I did for various clients.

other expertise

Adobe Multimedia


soft skills

Leadership - proficient

project management- proficient

Customer relationship management - proficient

design thinking - proficient

entrepreneurship - intermediate


Facebook Insights - intermediate

Instagram ads - basic

SEO - Basic


C programming - basic

Arduino - Basic

what can i do

I shoot, being highly proficient in photography, especially in sports & documentary. Meeting tight deadline is 2nd nature to me as the newswires are always critical about timeliness

Asian games 2018

My first overseas assignment for Reuters, I was sent to Jakarta, Indonesia to cover the Asian Games 2018. Over the span of 2 weeks, I’ve covered a variety of sporting events such as Archery, Athletics, Diving, Fencing, Gymnastics, Jujitsu, Swimming and Water Polo. Photographs taken were wirelessly transmitted to our editors based in Singapore and sent to our clients within minutes of the event.

photo story on a dying trade

“With more than 35 years of experience, the Goh brothers are the only ones

in this business of traditional coffin making based in Muar, Malaysia.

Each hand-crafted coffin will take a month to complete by the pair.

Nowadays with the advancement in technology and innovation, coupled

with the attraction of more lucrative careers, many in the younger

generation are unwilling to take on the jobs of these dying trade”

A personal project I did on these two brothers living in Muar, Malaysia still in the trade of handmade coffins. I was intrigued by their craft and wanted to tell their story. Hence, I’ve followed them for couple of months documenting their life and work to produce a zine showcasing their trade.

Checked out some of my other works on photography here.

do a lil bit of videos too, produced a short film once as well as corporate videos.

Director of Photography for 明天.

Corporate Video for Sport Singapore.

During my free time, I Design a little too.

Flyer Design for The Print Queen

Flyer Design for Save our Street Dogs

Photo Booth Template Designs for The Print Queen



national university of singapore

08/07 – 05/2021

Bachelor of Arts, Communications & New Media

Currently Year 2, Sophomore.

Relavant Modules

Advertising Strategies

Introduction to Media Writing

Design for Strategic Communication

Photographic and Video Storytelling

Singapore polytechnic

04/2012 – 03/2015

Diploma in Electrical & Electronics Engineering

Final Year Project

  • Design & constructed an automated water irrigation system to increase productivity

  • Build a mobile application for users to control their water irrigation system

Other Activities

  • Participated in the Youth Creativity, Innovation & Sustainable Leadership Program at the Stanford University

  • Trekked to the base camp of Annapurna in Nepal

  • Member of the Organising Committee for the Youth Model ASEAN Conference 2013


make me a part of your adventure today!

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